Case study - Coastal Radio SA
The challenge
The challenge
The challenge
The Covid-19 pandemic had a profound impact on many businesses, and Coastal Radio SA, an independent online radio station launched in 2015, was no exception.
As the media landscape shifted and uncertainty gripped the industry, the station faced significant challenges to remain viable. However, through strategic partnership and interventi
The Covid-19 pandemic had a profound impact on many businesses, and Coastal Radio SA, an independent online radio station launched in 2015, was no exception.
As the media landscape shifted and uncertainty gripped the industry, the station faced significant challenges to remain viable. However, through strategic partnership and intervention, Virtual Business Partner is playing a pivotal role in navigating Coastal Radio SA through this turbulent period.
We not only provided the strategic support needed but also transforming Coastal Radio SA's identity to make it relevant and attractive to a bigger audience.
As the station prepares for an official relaunch in January 2025, this case study explores how Virtual Business Partner's strategic planning, innovative initiatives, and support is propelling Coastal Radio SA back into a robust brand, ready to thrive in a post-pandemic world!
Old logo
The challenge
The challenge
The original logo, designed in 2015, no longer resonated with the station's evolving identity and mission. It struggled to convey the dynamic, modern, and digitally-focused nature of Coastal Radio SA, often leading to confusion about its status as an online platform rather than a traditional FM station. As the station grew and adapted to
The original logo, designed in 2015, no longer resonated with the station's evolving identity and mission. It struggled to convey the dynamic, modern, and digitally-focused nature of Coastal Radio SA, often leading to confusion about its status as an online platform rather than a traditional FM station. As the station grew and adapted to the digital age, the logo failed to capture this transformation, lacking the clarity and relevance needed to connect with today’s audience.
New logo
The challenge
New logo
We addressed these challenges by adopting a more conceptual approach for the new logo, incorporating a subtle in-line play button that emphasizes the station's online presence and digital accessibility. The design proudly includes the year of the station's launch, establishing its legacy, while the carefully selected color palette pays h
We addressed these challenges by adopting a more conceptual approach for the new logo, incorporating a subtle in-line play button that emphasizes the station's online presence and digital accessibility. The design proudly includes the year of the station's launch, establishing its legacy, while the carefully selected color palette pays homage to the vibrant energy of the '70s and '80s, reflecting Coastal Radio SA's rich heritage and contemporary flair.
We created a partnership for the creation of an on-demand merchandise range opening another revenue stream
The mini brand guide was created to ensure consistency and unity across all Coastal Radio SA's brand communications.
We created a photo-library to complement the new visual look-and-feel
We rolled out online collateral and supporting design
We formulated a strategy to engage media partners using free PR